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DESTINATION APOLLO
How to create excitement for relocation of 3 500 employees from various offices into one new prestigious building called Apollo Nivy?
We created the concept called “Destination Apollo” where the key figure was an astronaut.
The 3 months campaign consisted of a strong internal teasing campaign plus three separate floor opening events that lead to the Grand Opening event.
Objectives:
Bring employees together physically and emotionally
Enhance employee engagement
Inspire employees for office work by designing a work-friendly environment
Boost the energy for IBM and empower employer branding
Results:
Positive NPS
70%
150 organic brand Ambassadors
150
500K Social Media Reach
500K
- Impact on both internal & external Employer branding
- Office attendance got higher and our goal is to maintain this upward trend