RUN FOR THE OCEANS


Client: Adidas
Office: CREATIVE PRO PRAHA

How to increase the awareness around the threat of marine plastic pollution and inspire action amongst adidas consumers?

Runners all around the world spend a whole week collecting kilometers via the Runtastic application, through which adidas then donates $1 to the Parley Ocean School for each km run.

We used the Think global-act local approach to illustrate the problem, to increase participation and to show tangible ways of making a difference.

We focused on presenting local environmental issues and their global impact.

Objectives

Dramatize the problem and increase awareness for the cause


Increase Participation for local event


Provide a tangible Way for consumers to provide a change


Results:

Runastic sign ups
16 000
For KPI 150 Local Event participants we reached
210
For KPI 500 Runtastic sign ups we reached
20+K
For KPI 300K social media we reached
310389
For KPI 1MIO media reach we reached
17MIO
We ran in the Czech Republic
119,223.3 km
Our social media reach was 310+K with total media reach
17+MIO.

We exceeded the target

CREATIVE PRO OFFICES

Bratislava

Company info

CREATIVE PRO a.s.
Identification number: 359 687 02
VAT: SK2022104370

Matúšova 7106/56
811 04, Bratislava
Slovak republic

Office contact

Tel.: +421 903 890 401
E-mail: bratislava@creativepro.agency

New business: Mgr.art Štefan Kozák
Email: kozak@creativepro.agency

Kosice

Company info

CREATIVE PRO (KE) s.r.o.
Identification number: 46132856
VAT: SK2023278499

Moyzesova 24
040 01, Kosice
Slovak republic

Office contact

Tel.: +421 903 418 482
E-mail: kosice@creativepro.agency

New business: Mgr.art Štefan Hric
Email: hric@creativepro.agency

Prague

Company info

CREATIVE PRO (CZ) s.r.o.
Identification number: CZ24848077
VAT: 24848077

Révová 241/4
100 00, Prague
Czech Republic

Office contact

Tel.: +420 735 172 480
E-mail: prague@creativepro.agency

New business: Svetlana Mečiarová
Email: meciarova@creativepro.agency

Warsaw

Company info

CREATIVE PRO (PL) Sp. z o.o.
Identification number: 0000613072
VAT: 7010576550

Foksal street 21/2
00-372, Warsaw
Poland

Office contact

Tel.: +48 607 530 031
E-mail: warsaw@creativepro.agency

New business: Tomasz Piekarski
Email: piekarski@creativepro.agency

Budapest

Company info

CREATIVE PRO (HU) Kft.
Identification number: HU25567333
VAT: 01-09-282636

Szentendrei út 89-91. I. building 1st floor
1033, Budapest
Hungary

Office contact

Tel.: +3670 770 1792
E-mail: budapest@creativepro.agency

New business: Orsolya Farkas
Email: farkas@creativepro.agency

Ljubljana

Company info

CREATIVE PRO Adriatic d.o.o.
VAT: SI58631330

Štihova ulica 4,
1000 Ljubljana
Slovenia

Office contact

Tel.: +386 40 384 077
E-mail: ljubljana@creativepro.agency

New business: Aljaž Čad
Email: cad@creativepro.agency